Real Madrid

Real Madrid have announced a partnership with Uber Eats, confirming the food delivery platform as the club's official delivery partner in Spain. The agreement spans three seasons until June 2029, covering the 26-27 through 28-29 campaigns. As part of the broader deal, parent company Uber also joins as an official mobility partner, creating avenues for ridesharing and transportation solutions for fans around the Santiago Bernabéu.

The commercial agreement will feature Uber Eats branding across Real Madrid's digital platforms as well as in-stadium visibility during home fixtures. The partnership launched under the promotional slogan "Hunger has brought us here" ("El hambre nos ha traído hasta aquí"), celebrating the club's historic comebacks alongside culinary activations and fan experiences across Madrid.

Real Madrid has officially announced a new global partnership with AI cloud and data center company IREN. Under the agreement, the Nasdaq-listed firm becomes the club's Official AI Cloud Partner. The alliance marks IREN's first sponsorship foray into European soccer, with both parties set to collaborate on community initiatives, technological innovation, and digital transformation.

The partnership aligns with IREN's expanding operations across the continent, following its acquisition of Spanish data center developer Nostrum Group earlier this year to secure local power and infrastructure. Within Real Madrid's commercial hierarchy, IREN enters as a global club partner rather than a primary kit sponsor, joining the tier directly beneath primary partners Adidas, Emirates, and sleeve sponsor HP.

IREN has rapidly increased its footprint in the sports world throughout 2026. Prior to linking up with the Spanish giants, the firm secured a landmark jersey patch agreement with the NBA's Golden State Warriors starting in the 26-27 season, reported to be the most lucrative jersey patch deal in North American sports. While financial terms for the Real Madrid agreement were not disclosed, it highlights Madrid's ongoing strategy to align with major technological and digital infrastructure brands.

Stepping away from the familiar No. 2 shirt he wore at Real Madrid and the Spanish national team, Dani Carvajal has officially taken over the No. 14 jersey at his new club, Getafe.

Explaining the choice, the 34-year-old right-back shared he chose 14 because it's the number his brother-in-law, Joselu, wore at Real Madrid. He hopes it brings him the same luck and success that Joselu achieved at the Bernabéu.

This marks the first time in his club career that the Spanish defender has worn this number, having previously featured with No. 2 and No. 15 for Real Madrid, as well as No. 20 at Bayer Leverkusen.

Big thanks to @whatthekit_x for the graphic and collage.

Real Madrid goalkeeper Thibaut Courtois has taken matters into his own hands by acquiring Belgian goalkeeper glove brand REAL. Courtois debuted the gloves in Real Madrid's 1-0 victory over Villarreal, officially taking the pitch in equipment produced by his own company.

The Belgian shot-stopper has a long personal history with the brand, having worn REAL gloves during his breakthrough years at Genk before moving abroad. Founded in Tongeren over three decades ago by Benny and Sabine Vanhaeren, the company was bought by Courtois through his co-owned firm Bruwag in summer 2026.

The switch follows the end of Courtois' three-year partnership with Elite Sport, who confirmed that the goalkeeper decided to part ways after purchasing the Belgian label. Wearing custom pairs featuring his own name and the REAL logo, Courtois joins an exclusive list of footballers competing in their own branded gear.

Real Madrid has officially announced a new global partnership with AI cloud and data center company IREN. Under the agreement, the Nasdaq-listed firm becomes the club's Official AI Cloud Partner. The alliance marks IREN's first sponsorship foray into European soccer, with both parties set to collaborate on community initiatives, technological innovation, and digital transformation.

The partnership aligns with IREN's expanding operations across the continent, following its acquisition of Spanish data center developer Nostrum Group earlier this year to secure local power and infrastructure. Within Real Madrid's commercial hierarchy, IREN enters as a global club partner rather than a primary kit sponsor, joining the tier directly beneath primary partners Adidas, Emirates, and sleeve sponsor HP.

IREN has rapidly increased its footprint in the sports world throughout 2026. Prior to linking up with the Spanish giants, the firm secured a landmark jersey patch agreement with the NBA's Golden State Warriors starting in the 26-27 season, reported to be the most lucrative jersey patch deal in North American sports. While financial terms for the Real Madrid agreement were not disclosed, it highlights Madrid's ongoing strategy to align with major technological and digital infrastructure brands.

Jude Bellingham is already famous across world football for his signature habit of cutting large holes in the back of his match socks. Now, the Real Madrid and England superstar has taken his DIY kit adjustments a step further on the training pitch.

During a recent Real Madrid training session at Valdebebas, Bellingham was spotted wearing custom-trimmed training bottoms. Rather than sticking to standard training shorts or full-length track pants, the midfielder wore tight-fitting bottoms that appear to have been cut off just below the knee. Just like his sock-cutting routine, shortening tight training gear relieves constriction around the upper calf and knee area, allowing for improved circulation and maximum flexibility during high-intensity drills.

While sock modifications have caused occasional debate regarding league kit regulations, training gear allows players far more freedom to experiment. Bellingham's latest customized look highlights how modern footballers continue to tailor standardized sportswear to suit their personal comfort and physical needs.

Stepping away from the familiar No. 2 shirt he wore at Real Madrid and the Spanish national team, Dani Carvajal has officially taken over the No. 14 jersey at his new club, Getafe.

Explaining the choice, the 34-year-old right-back shared he chose 14 because it's the number his brother-in-law, Joselu, wore at Real Madrid. He hopes it brings him the same luck and success that Joselu achieved at the Bernabéu.

This marks the first time in his club career that the Spanish defender has worn this number, having previously featured with No. 2 and No. 15 for Real Madrid, as well as No. 20 at Bayer Leverkusen.

Big thanks to @whatthekit_x for the graphic and collage.

Louis Vuitton have unveiled Real Madrid’s 2026-27 formalwear and travel collection, marking the second chapter of their partnership, which began in June 2025 after Zegna’s three-year spell as the club’s travelwear supplier.

Created under the direction of Pharrell Williams, the collection includes a reversible Monogram jacket, knitwear, a beige polo and a tailored black cashmere coat. The bespoke pieces are reserved for Real Madrid players and staff, with no public retail release planned.

The squad is expected to wear the new Louis Vuitton wardrobe when travelling to Rome ahead of tomorrow’s Champions League match against AS Roma.

Real Madrid goalkeeper Thibaut Courtois has taken matters into his own hands by acquiring Belgian goalkeeper glove brand REAL. Courtois debuted the gloves in Real Madrid's 1-0 victory over Villarreal, officially taking the pitch in equipment produced by his own company.

The Belgian shot-stopper has a long personal history with the brand, having worn REAL gloves during his breakthrough years at Genk before moving abroad. Founded in Tongeren over three decades ago by Benny and Sabine Vanhaeren, the company was bought by Courtois through his co-owned firm Bruwag in summer 2026.

The switch follows the end of Courtois' three-year partnership with Elite Sport, who confirmed that the goalkeeper decided to part ways after purchasing the Belgian label. Wearing custom pairs featuring his own name and the REAL logo, Courtois joins an exclusive list of footballers competing in their own branded gear.

Real Madrid have announced a partnership with Uber Eats, confirming the food delivery platform as the club's official delivery partner in Spain. The agreement spans three seasons until June 2029, covering the 26-27 through 28-29 campaigns. As part of the broader deal, parent company Uber also joins as an official mobility partner, creating avenues for ridesharing and transportation solutions for fans around the Santiago Bernabéu.

The commercial agreement will feature Uber Eats branding across Real Madrid's digital platforms as well as in-stadium visibility during home fixtures. The partnership launched under the promotional slogan "Hunger has brought us here" ("El hambre nos ha traído hasta aquí"), celebrating the club's historic comebacks alongside culinary activations and fan experiences across Madrid.